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Americanization of the European Economy

Americanization of the European Economy

Harm G. Schröter

170,84 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Política y gobierno
ISBN:
9781441952592
170,84 €
IVA incluido
Disponible

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Sobre IBD

The First Wave of Americanization, 1870-1945.- Fordism and Taylorism Come to Europe.- Americanization as a Comprehensive Concept of Economic Development During the 20th Century.- The Second Wave of Americanization: The Great Post-War Boom, 1945-1975.- Americanization as a Mission, 1945-1955.- Mass Production, Mass Distribution, and New Technology.- Managing Firms and Their Consumers.- Americanization’s Third Wave from the 1980s.- Economic Slowdown and the American Model.- Companies and Consumers.- Industrial Relations as a Barrier to Americanization.- Conclusion.

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Otros libros del autor

  • Americanization of the European Economy
    Harm G. Schröter
    One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European ...