AMERICA IN FOCUS

AMERICA IN FOCUS

AMERICA IN FOCUS

Robert J. Burgess / Robert JBurgess

26,42 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2008
Materia
Antropología social y cultural, etnografía
ISBN:
9780578001623
26,42 €
IVA incluido
Disponible

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Have you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across America. Now is your chance to watch through the two-way mirror. Read about how America lives, what motivates us, where we are going and how we want to get there. This book is a MUST READ for anyone in business, politics or as just a member of society.

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