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Akzeptanz ökologischer Produktalternativen

Akzeptanz ökologischer Produktalternativen

Katja Rudolph

84,52 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Ética empresarial y responsabilidad social
ISBN:
9783658260965
84,52 €
IVA incluido
Disponible

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Sobre IBD

Umweltschutz stellt für Konsumenten ein Thema von hoher Relevanz dar, spiegelt sich allerdings nicht gleichermaßen im Kaufverhalten wider. Katja Rudolph untersucht, wie die Akzeptanz von ökologischen Produktalternativen gesteigert werden kann. Sie betrachtet, wie Schemainkongruenz in der Produktpräsentation die Akzeptanz von ökologischen Produktalternativen beeinflusst und durch welche Faktoren dieser Effekt moderiert wird. Auf Grundlage der Ergebnisse werden konkrete Handlungsimplikationen für die Vermarktung ökologischer Produktalternativen abgeleitet.

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