Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Ready to stop chasing AI tactics and start building a growth system?'AI Marketing Advantage' by Sarah T. Rowan is a field guide for leaders who own results, giving you the strategic framework to build a durable, competitive edge; a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.You’ll learn how to:Build Your AI Marketing Playbook: Design the system first, then plug in the tools for lasting results.Find the Fastest Wins: Identify the high-impact moves that provide immediate value and the foundation for long-term growth.Create a Content Engine: Build a workflow for briefs, drafts, and optimization that consistently ranks and converts.Personalize with a System: Design automated experiences across email, ads, and your site that can lift conversion and deepen loyalty.Install Guardrails for Growth: Implement practical, responsible guidelines for data, privacy, and fairness.Turn Market Signals into Strategy: Use AI to translate data from customers and competitors into sharper positioning and better-timed offers.Equip Sales to Win: Create a feedback loop between marketing and sales, and deliver clear next steps your team can actually use.���� BONUS: Powerful chapter companions that act like a launch coach in your hands-checklists, worksheets, and prompts that take you from 'good idea' to live campaign to measured result. Open a chapter, follow the pages, deliver the outcome.
