Aesthetics and Style in Strategy

Aesthetics and Style in Strategy

 

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Editorial:
Emerald Publishing Ltd
Año de edición:
2020
ISBN:
9781800432376

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This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The 'aesthetic' turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

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