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Advertising Theory

Advertising Theory

 

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Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9780815382492

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  • Librería Samer Atenea
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Sobre IBD

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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