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Advertising Media Planning

Advertising Media Planning

Kim Bartel Sheehan / Larry D. Kelley / Lisa Dobias

342,13 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Industrias de los medios, la información y la comunicación
ISBN:
9781032192178
342,13 €
IVA incluido
Disponible

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Sobre IBD

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

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    Kim Bartel Sheehan / Larry D. Kelley / Lisa Dobias
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