Inicio > Economía, finanzas, empresa y gestión > > Industrias de los medios, la información y la comunicación > Prensa y periodismo > Advertising and New Media
Advertising and New Media

Advertising and New Media

Christina Spurgeon

268,53 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Prensa y periodismo
ISBN:
9780415430340

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ’mass’ media to ’my’ media, examples are taken from across the globe.

Artículos relacionados

  • Article Writing Procedures
    Charos Uralova / Sardor Tukhtayev
    A developed society is realized with the help of science and technology discoveries invented by the mature representatives and scientists of that society, or at least in the current globalization process. We know that the potential of information and communication technologies opens fundamentally new forms and possibilities of interaction and information exchange, helps to buil...
    Disponible

    20,18 €

  • You’ve Got the Time
    Ken Wachsberger
    Whether you want to publish your book independently or through another company, Ken Wachsberger guides you step by step to book success. With chapters on how to prepare your writing 'space'finding time in a busy lifestylelabeling and organizing your digital filesfreewriting your way to a table of contentsturning your prose into poetrychoosing your platformsgetting the word outn...
    Disponible

    21,86 €

  • Metrics at Work
    Angele Christin
    The starkly different ways that American and French online news companies respond to audience analytics and what this means for the future of newsWhen the news moved online, journalists suddenly learned what their audiences actually liked, through algorithmic technologies that scrutinize web traffic and activity. Has this advent of audience metrics changed journalists’ work pra...
    Disponible

    32,08 €

  • A NewsHound’s Guide to Student Journalism, Edition 1.1
    Javier Güelfi / Katina Paron
    Covering the basics of media arts values and practice, this revised edition of the acclaimed graphic textbook offers cub reporters a primer on the drama, adventure and ethical conundrums that make journalism rewarding and fun. Using ripped-from-the-headlines examples, the authors challenge students to engage with the big issues. The stories revolve around a diverse newspaper...
    Disponible

    30,73 €

  • All the News That’s Fit to Click
    Caitlin Petre
    From the New York Times to Gawker, a behind-the-scenes look at how performance analytics are transforming journalism today-and how they might remake other professions tomorrowJournalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which jo...
    Disponible

    30,67 €

  • Urdu mein Nisayi Sahafat
    Farha Andaleeb
    Turning the pages of history and taking frank views will reveal that women have made important contributions to nearly every field in every era, whether it be science, poetry, literature, or the perils of journalism. Their talents have made a mark. Regarding the role that women play in Urdu media, it can be said that these days, women are represented in every sector of the coun...
    Disponible

    20,57 €

Otros libros del autor

  • Advertising and New Media
    Christina Spurgeon
    Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ’mass’ media to ’my’ media, examples are taken from across the globe. ...
    Disponible

    75,09 €