Advancing the Marketing Technology (MarTech) Revolution

Advancing the Marketing Technology (MarTech) Revolution

Minh Tung Tran

196,53 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2024
ISBN:
9798369348765
196,53 €
IVA incluido
Disponible

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Sobre IBD

As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

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