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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

 

220,37 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2011
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9780857249593

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.

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