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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

Kenneth D. Lawrence / Ronald K. Klimberg

208,99 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2009
Materia
Gestión y técnicas de gestión
ISBN:
9781848555488

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Sobre IBD

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

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