传播的逻辑

传播的逻辑

赵明

33,08 €
IVA incluido
Consulta disponibilidad
Editorial:
Indy Pub
Año de edición:
2025
ISBN:
9798349625589

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  • Librería Samer Atenea
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Sobre IBD

这是一本企业家、商业人士、品牌市场与营销传播领域从业者的商业书；媒体从业者、网红经济从业者、新闻传播学院学生的知识普及书；政府公务人员、企事业单位负责人、舆情监控岗位人员掌握当下传播规律与舆情应对方法的'小红书'。内容简介本书分析了社交媒体时代受众心理的变化，探讨了在信息爆炸的环境下，舆情的特点、传播的规律，以及理性与感性的沟通艺术。书中还深入探讨了如何构建有影响力的品牌故事，以及如何运用不同的话语体系进行有效的企业传播。此外，作者还分享了在危机公关中如何保护品牌形象，以及在数字营销中如何创新。 本书不仅包含了丰富的理论知识，还结合了作者的实践经验，提供了大量的实际案例分析。这些案例涵盖了从传统媒体到新媒体的转型，从品牌建设到危机管理的各个方面，为读者提供了一个全面、系统的视角，帮助读者在不确定性的时代中寻找确定性，提升个人和组织的影响力。

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