從哈佛看世界

從哈佛看世界

Wea-Hwa Lee / 李蔚華

19,38 €
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Editorial:
EHGBooks
Año de edición:
2015
ISBN:
9781647847517
19,38 €
IVA incluido
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推薦序/文◎楊力宇(美國西東大學退休榮譽教授)資訊時代的來臨,衝擊著服務業及產業的發展,即將邁入廿一世紀全球化的企業,如何面對資訊革命的挑戰,成為全球學者與企業經營者關注的焦點。李蔚華先生在美創辦「美南新聞」,白手起家,二十年來艱辛奮鬥,卓有成就,如今姊姊報與加盟報遍佈美國各地,甚至中美洲與亞洲也有。它是美國唯一具有獨立性及地方色彩的華文日報,被視為華人在美國創業成功的範例之一。因而兩年前被提名參加美國著名之哈佛大學商學院企業管理的研究。其時,全球經濟正逢亞洲金融風暴的來襲,日本也不能倖免。過去「二十一世紀是亞洲人的世紀」、「日本第一」的許多信念都已動搖了。因此,全球的財經學者與企業界領袖都在反思與探討未來世界經濟的走向,企業經營究竟要採何種途徑,才能在國際的巨風大浪中屹立不墜,哈佛大學不僅是美國第一流的學府,也執掌全世界學術的牛耳,參與哈佛企業管理研究的人士包括全球各地企業界的精英。蔚華先生躬逢其盛,他不僅以企業經營者的身分,參與討論,而且也以新聞工作者的身分,細心聆聽,敏銳觀察,反覆詰問,採擷百家之言,著成本書。本書涉獵範圍極為廣泛,不僅討論到跨國公司、連鎖商店、中小企業,以及家庭企業等各產業,如何在科技卓越、社會型態改變中謀求發展與生存;而且也討論到銀行及其他服務業的經營,以及現代廣告與推銷術的技巧。在書中,他更鉅細靡遺告訴華裔,如何在美國經營事業,有關法令的介紹,應該注意的事項,在面對實際可能遭遇的困難時,如何因應與解決。蔚華先生蒐集了許多當前企業經營的範例,有成功的實例,也有失敗的案例,對成敗的關鍵,哈佛的學者都有精闢的分析,其中也不乏作者個人的獨特觀察與見解。旅美華人在甚多領域裡取得重要的成就,但在新聞媒體事業中,除台、港報業(如聯合報系、星島報系、明報系等)在美創出成功的報刊外,只有李蔚華先生所創立的「美南報業」是獨立經營而打出一片天地的報業。他的經驗十分珍貴,值得借鑒參考。作者文筆流暢精簡,附以具體的數據,娓娓道來,使論證更為有力,是一本不可多得、極價值的參考書,特著文推介。(寫於一九九九年十月十日,修訂二○一五年六月三十曰)哈佛看世界再版序/文◎李蔚華(美南報業集團董事長)上次在哈佛進修匆匆已經是近二十年前的事,美南新聞創辦迄今已逾三十五年之久,包括我和內人及許多同事都把青春獻給了美南,做為一個美南人,我們走過美南新聞廣場上,腳下走過的每一寸土地及手觸摸的大樓磚牆,皆印烙了我們的血汗和淚水。我們在媒體工作之道路上,結合了無數志同道和之夥伴,真正為海外華文媒體寫下了新篇章。'從哈佛看世界'是作者一九九七年在哈佛大學進修時寫的一本書,因年代久遠,出版社亦已無法聯系,而書商已無存書,最近再委托美商EHGBooks微出版公司再度出版,並通過亞馬遜系統在全球發行。由於此書是在二十年前所寫,當時之時空環境不同,與目前所處情況不同,但確代表作者之當時之見解。此書再版之時,作者之另一著作'新聞最前線'亦同時發行上線,雖然作者每天在管理工作上經常爭分奪秒在打拚,也不斷筆耕拙文,為自己留下新聞工作者之記憶。 3

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