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Abwanderungsverhalten Von Spendern

Abwanderungsverhalten Von Spendern

Beat Hunziker

99,86 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Finanzas
ISBN:
9783834926357
99,86 €
IVA incluido
Disponible

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Sobre IBD

Der Aufbau und die Pflege von Spenderbeziehungen werden zu zentralen Erfolgskriterien im Fundraising. Beat Hunziker identifiziert sechs Typen von Abwanderern und dadurch können gezielt Rückgewinnungs- und Bindungsmassnahmen ergriffen werden.

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