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A Review of Scenario Planning Literature

A Review of Scenario Planning Literature

Katja Kirsch

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Editorial:
GRIN Verlag
Año de edición:
2007
Materia
Gestión y técnicas de gestión
ISBN:
9783638762007
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Sobre IBD

Scientific Essay from the year 2004 in the subject Business economics - General, grade: 73%, University of the West of England, Bristol (Bristol Business School), course: Developing Business Knowledge, language: English, abstract: Scenarios are increasingly popular within both companies and non-profit organisations. A wide variety of scenario characteristics and approaches has developed. In this paper a definition of the term scenario is given before exploring the different underlying assumptions and characteristics of, and approaches to scenario planning. It then goes on and identifies lacks in scenario theory to conclude with a future outlook of further research.

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