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A nova arte de criar

A nova arte de criar

Ana Somarriba / Carlos Jacomino

50,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Tecnología: cuestiones generales
ISBN:
9786208527143
50,73 €
IVA incluido
Disponible

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Sobre IBD

A nova arte de criar: como a IA redesenha o design gráfico oferece um mergulho profundo no impacto transformador da inteligência artificial (IA) no design gráfico. Este livro aborda a forma como a IA deixou de ser uma ferramenta técnica para se tornar um aliado criativo que automatiza tarefas, optimiza processos e alarga as capacidades dos designers. Ao mesmo tempo, convida à reflexão sobre questões éticas como a autoria, os direitos de autor e a utilização responsável desta tecnologia num contexto cultural diversificado. Para além do presente, o livro olha para o futuro, oferecendo recomendações para que os designers adoptem uma mentalidade de aprendizagem contínua e competências estratégicas para liderar projectos interdisciplinares. A sua mensagem principal é clara: a IA não substitui a criatividade humana, mas amplifica-a. Este livro é um convite para abraçar a inovação e liderar uma nova era em que o humano e o tecnológico se fundem para criar um design gráfico mais poderoso e significativo.

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