Atul S. Thakkar / Carol P. Cornwell
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This brief book shares personal details of how three entrepreneurs created a humanity, values-based, and financially successful company. It was 1984, an exciting time in the newly born personal computing or networking industry. Nearly thirty years before the conscious capitalism movement began, and a decade or more before corporate social responsibility was a topic in boardrooms, the authors established Attronica Computers, Inc. Their belief was that financial and economic success would come from following moral or ethical, legal, and humanity-oriented business principles, while serving customers to achieve the same results for them. What you will learn from this book is that value-driven profitability comes from many opportunities in everyday business life. You will see them when you look at and hear the people around you: your employees, your customers. This book is written in quick-to-read, conversational format, with thoughtful discussion questions at the end of each chapter.
