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A ARTE DA PERSUASÃO GLOBAL - POLÍTICA E PODER NO SÉCULO XXI

A ARTE DA PERSUASÃO GLOBAL - POLÍTICA E PODER NO SÉCULO XXI

Jostin Campos

50,73 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786203350326
50,73 €
IVA incluido
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Sobre IBD

'Global Persuasion: Strategies, Risks and Ethics in the Digital Age' explora a forma como a tecnologia transforma a comunicação persuasiva num mundo interligado. Desde o poder das redes sociais e da inteligência artificial até às narrativas culturais e ao autoritarismo digital, este livro analisa a forma como as estratégias de influência moldam a geopolítica, a sociedade e o futuro. Um guia essencial para compreender e enfrentar os desafios da persuasão moderna num contexto globalizado e ético.

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