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'El Peso del Capital Simbolico En Las Empresas'

'El Peso del Capital Simbolico En Las Empresas'

'El Peso del Capital Simbolico En Las Empresas'

Israel Guarneros

57,03 €
IVA incluido
Disponible
Editorial:
Palibrio
Año de edición:
2011
Materia
Economía del desarrollo y economías emergentes
ISBN:
9781617648885
57,03 €
IVA incluido
Disponible

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Sobre IBD

'El Peso del Capital Simbólico en las Empresas'. Ser una 'buena empresa' es indispensable, pero ya no es suficiente. Cualquier empresa, sin importar sus características de tamaño y tipo, debe cuidar que sus actos y comunicaciones generen asociaciones positivas y congruentes con la imagen que se quiere se tenga de ella, para lo cual tiene que explotar su Capital Simbólico. Este libro presenta de manera ágil, pero sustentada en estudio y experiencia acumulada, los beneficios de proyectar una identidad sólida y atractiva que le permita a la empresa ser conocida, reconocida y elegida por sus públicos a pesar del ambiente cada vez más competitivo en que vivimos.

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