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МАРКЕТИНГОВАЯ ДЕЯТЕЛЬНОСТЬ СРЕДСТВ РАЗМЕЩЕНИЯ

МАРКЕТИНГОВАЯ ДЕЯТЕЛЬНОСТЬ СРЕДСТВ РАЗМЕЩЕНИЯ

Сарвиноз Салимова

74,50 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Música
ISBN:
9786207681877
74,50 €
IVA incluido
Disponible

Selecciona una librería:

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Sobre IBD

В монографии раскрыты вопросы совершенствования механизмов реализации маркетинговых мероприятий в средствах размещения, возможности использования цифрового маркетинга в повышении конкурентоспособности средств размещения, значение веб-сайтов и систем онлайн-бронирования в продвижении услуг средств размещения, а также их взаимосвязь с онлайн-отзывами. Проведен анализ общего состояния и тенденций развития рынка гостиничных услуг в Узбекистане, анализ элементов маркетинг-микса гостиниц Бухарской области, изучены методы разработки маркетинговой стратегии системы предложений гостиниц Бухарской области, сделаны соответствующие выводы и предложения. Монография предназначена для самостоятельных исследователей и студентов вузов.

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