LIBROS DEL AUTOR: Norm O'Reilly

3 resultados para LIBROS DEL AUTOR: Norm O'Reilly

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  • Sport Sponsorship Insights
    Gashaw Abeza / Mark Harrison / Norm O’Reilly
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. ...
    Disponible

    38,54 €

  • Implications and Impacts of eSports on Business and Society
    David J. Finch / David JFinch / Gashaw Abeza / Norm O’Reilly
    ...
    Disponible

    183,06 €

  • Sponsorship Evaluation
    Norm O’Reilly
    The application of and investment in sponsorship globally has been increasing rapidly for over 20 years while the theoretical development and practical ability to evaluate its effectiveness has lagged behind. A strong theoretical foundation and improved evaluation tools are required. Agency Theory and Performance Measurement are adopted in this regard; articulating the s...
    Disponible

    97,35 €