LIBROS DEL AUTOR: zatori anita

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  • Tourist experience co-creation and management
    Zátori Anita
    The study presented in the book aims to explore the effect of various mananagement approaches and service designs on consumer experience. The research examines and measures the aspects of experience-creation both from consumer’s and provider’s point of view in case of guided tours. The discussion focuses on topics of how service providers apply the experience-centric management...
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    63,93 €