LIBROS DEL AUTOR: zak richardson

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  • Online Reviews and Their Influence on Consumer Behaviours. 2nd Edition
    Zak Richardson
    So how much are we influenced by the opinions of strangers? In a world where technology has come to be involved in almost every aspect of our lives young travel writer Zak Richardson sets out to find a correlation between online reviews and the impact they have on consumers based on age, gender and their level of education. This study takes a representative sample of 154 partic...
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