LIBROS DEL AUTOR: yuxi jin

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  • The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
    Bernd Skiera / Klaus M Miller / Yuxi Jin
    What will you learn from this book?Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.How advertisers and publishers leverage users’ personal data to pursue their goals.Which aspects of the GDPR are most relevant for advertisers, publishers and users.How complex it is to go thr...
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    20,06 €