LIBROS DEL AUTOR: yuux lin

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  • Guerrilla Marketing
    Yuux Lin
    The marketing research in this dissertation was conducted in Portsmouth UK in 2006. Marketing plays an essential part in the growth and success of a business and the more creative marketing campaigns are being executed, the higher success rates they will achieve. Guerrilla marketing is a phenomenon which has been discovered as an unconventional marketing tactic and it has been ...
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