LIBROS DEL AUTOR: yun wan

2 resultados para LIBROS DEL AUTOR: yun wan

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  • Comparison-Shopping Services and Agent Designs
    Yun Wan
    Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors. Comparison-Shopping Services and Agent Designs provides a collection of comprehensive research articles on the rising demand for more informative consumer services. This Premier Reference Source provides e-commerce and agent technol...
    Disponible

    255,87 €

  • A Study of the Impact by Comparison-Shopping Agent in Online Shopping
    Yun Wan
    Consumers who use interactive Web applications called product comparison agents (PCAs) may be overwhelmed by information and decisions to make, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of 'choice overload.' Two experiments were designed to test the choice overload hypothesis. Eight choice tasks of different size were presented to ...
    Disponible

    122,28 €