LIBROS DEL AUTOR: young joon lim

3 resultados para LIBROS DEL AUTOR: young joon lim

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  • Transforming Public Relations
    Young Joon Lim
    Transforming Public Relations: AI and Social Media Strategies is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landsca...
    Disponible

    152,52 €

  • SilverComm
    Anne M. Cooper / Young Joon Lim
    In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 50% of all consumer purchases, most current marketing campaigns devote less than 10% of their budgets to this vital and vibrant market! It is imperative that the strategic communicati...
    Disponible

    43,74 €

  • Public Relations
    Young Joon Lim
    Public Relations: A Guide to Strategic Communication provides students with a comprehensive and modern look into the world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends.The book introduces students to the general nature of public relations and discusses careers ...
    Disponible

    130,75 €