LIBROS DEL AUTOR: yogesh kumar jain

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  • CRM Approaches used by Multinational & Indian Pharmaceutical Companies
    Subhash Chandra Sharma / Yogesh Kumar Jain
    CRM is a business strategy directed to understand, anticipate and respond to the needs of an enterprise’s current and potential customers in order to grow the relationship value.’ CRM, as defined above by authoritative sources and CRM that is witnessed in the Pharma industry today are strikingly different in their objectives, techniques, methodology and end-results. Customer ce...
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