LIBROS DEL AUTOR: yogesh kumar dwivedi

2 resultados para LIBROS DEL AUTOR: yogesh kumar dwivedi

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  • Mobile Marketing Channel
    Mahmud Akhter Shareef / Vinod Kumar / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to de...
    Disponible

    74,33 €

  • Proliferation of the Internet Economy
    Mahmud Akhter Shareef / Michael D. Williams / Michael DWilliams / Yogesh K. Dwivedi / Yogesh KDwivedi / Yogesh Kumar Dwivedi
    The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities. Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution provides deep insight into the globalization of e-commerce and the minimization of the digital divide betwe...
    Disponible

    216,62 €