LIBROS DEL AUTOR: yogesh kdwivedi

4 resultados para LIBROS DEL AUTOR: yogesh kdwivedi

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  • Organisational Adaptations
    Antonis C. Simintiras / Antonis CSimintiras / Oluwaseun E. Adegbite / Oluwaseun EAdegbite / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book explores how enterprises adapt to challenges in their business environments. It focuses on the critical elements within organisations that every executive must address in order to remain competitive. It takes a pluralist approach in trying to broaden our knowledge on organisational adaptations. It also offers an exploratory delve into existing literature of organisati...
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    74,44 €

  • Electronic Word of Mouth (eWOM) in the Marketing Context
    Elvira Ismagilova / Emma Slade / Yogesh K. Dwivedi / Yogesh KDwivedi
    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evalua...
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    74,34 €

  • Mobile Marketing Channel
    Mahmud Akhter Shareef / Vinod Kumar / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to de...
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    74,33 €

  • Success and Failure of IS/IT Projects
    Antonis C. Simintiras / Antonis CSimintiras / D. Laurie Hughes / DLaurie Hughes / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of information systems (IS) projects. This study explores the underlying challenges and practicalities of closer integration of the two disciplines and asserts that such a successful cha...
    Disponible

    67,10 €