LIBROS DEL AUTOR: yogesh k dwivedi

6 resultados para LIBROS DEL AUTOR: yogesh k dwivedi

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  • Organisational Adaptations
    Antonis C. Simintiras / Antonis CSimintiras / Oluwaseun E. Adegbite / Oluwaseun EAdegbite / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book explores how enterprises adapt to challenges in their business environments. It focuses on the critical elements within organisations that every executive must address in order to remain competitive. It takes a pluralist approach in trying to broaden our knowledge on organisational adaptations. It also offers an exploratory delve into existing literature of organisati...
    Disponible

    74,44 €

  • Electronic Word of Mouth (eWOM) in the Marketing Context
    Elvira Ismagilova / Emma Slade / Yogesh K. Dwivedi / Yogesh KDwivedi
    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evalua...
    Disponible

    74,34 €

  • Mobile Marketing Channel
    Mahmud Akhter Shareef / Vinod Kumar / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to de...
    Disponible

    74,33 €

  • Success and Failure of IS/IT Projects
    Antonis C. Simintiras / Antonis CSimintiras / D. Laurie Hughes / DLaurie Hughes / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of information systems (IS) projects. This study explores the underlying challenges and practicalities of closer integration of the two disciplines and asserts that such a successful cha...
    Disponible

    67,10 €

  • Proliferation of the Internet Economy
    Mahmud Akhter Shareef / Michael D. Williams / Michael DWilliams / Yogesh K. Dwivedi / Yogesh KDwivedi / Yogesh Kumar Dwivedi
    The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities. Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution provides deep insight into the globalization of e-commerce and the minimization of the digital divide betwe...
    Disponible

    216,62 €

  • Consumer Adoption and Usage of Broadband
    Yogesh K. Dwivedi / Yogesh KDwivedi
    ...
    Disponible

    131,70 €