LIBROS DEL AUTOR: yanru chen

2 resultados para LIBROS DEL AUTOR: yanru chen

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  • Innovations in Communication Theories
    Yanru Chen
    This book offers a novel approach to innovations in theories of communication and social development. It proposes that 'the man is the message'. It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into th...
    Disponible

    158,83 €

  • Communication Campaigns and National Integration in China’s Market Economy Era
    Yanru Chen
    This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration...
    Disponible

    66,47 €