LIBROS DEL AUTOR: yang yuhong

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  • Semiotics
    Yiheng Zhao / Yang Yuhong
    This book attempts to build semiotics on a new foundation, which is 'meaning-making'. At the very beginning, the central terms of signs and semiotics are redefined, as the old definition for sign (one thing standing for another) is far from satisfactory. Sign is a perception that is regarded as carrying meaning. In this way, semiotics, now built on the foundation of meaning-mak...
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