LIBROS DEL AUTOR: xiuwen feng

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  • On Aesthetic and Cultural Issues in Pragmatic Translation
    Xiuwen Feng
    This book focuses on cross-cultural advertising communication and aestheticand cultural issues when translating brand names and brand slogans fromEnglish to Chinese and vice versa. Based on pragmatic translating theoriesand case studies of classic translations of some brand names and slogans, weput forward the Three Aesthetic Principles in brand translating, makingthe translati...
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