LIBROS DEL AUTOR: xiao yao chin

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  • Loyalty Programs and the Currency Effect
    Evert de Boer / Xiao Yao Chin
    Extracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their uni...
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    62,87 €