LIBROS DEL AUTOR: wolfgang ziniel

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  • Third Party Product Reviews and Consumer Behaviour
    Wolfgang Ziniel
    Third-Party Product Reviews (TPPRs) are neutral (as far as the producers’ interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner’s World, Decanter or Wine Advocate and on the magazines’ web pages respectively. Market observations provide strong evidence that Th...
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