LIBROS DEL AUTOR: wolfgang weitzl

2 resultados para LIBROS DEL AUTOR: wolfgang weitzl

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  • Measuring Electronic Word-of-Mouth Effectiveness
    Wolfgang Weitzl
    Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. m...
    Disponible

    65,79 €

  • Measuring Electronic Word-of-Mouth Effectiveness
    Wolfgang Weitzl
    Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. m...
    Disponible

    47,60 €