LIBROS DEL AUTOR: wolfgang katsch

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  • International E-Business
    Wolfgang Katsch
    Inhaltsangabe:Abstract: The thesis offers solutions concerning the following questions: - Why is customer loyalty important for long term success of a company? - What are value adding characteristics of E-Business? - How is customer relationship management defined? - How does relationship management help a company in the changing marketplace of E-Business? - How can a com...
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    70,37 €