LIBROS DEL AUTOR: wim biemans

2 resultados para LIBROS DEL AUTOR: wim biemans

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  • Managing Innovation Within Networks
    Wim Biemans
    Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of...
    Disponible

    28,39 €

  • Improving Sales and Marketing Collaboration
    Avinash Malshe / Wim Biemans
    Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate e...
    Disponible

    18,31 €