LIBROS DEL AUTOR: wilson ozuem

2 resultados para LIBROS DEL AUTOR: wilson ozuem

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  • Digital Marketing Strategies for Value Co-creation
    Michelle Willis / Wilson Ozuem
    Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those...
    Disponible

    134,04 €

  • Conceptualising Marketing Communication in the New Marketing Paradigm
    Wilson F. Ozuem / Wilson FOzuem
    There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium. Despite growing interest, there is a dearth of research on the processual nature of communication...
    Disponible

    37,02 €