LIBROS DEL AUTOR: wilson fozuem

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  • Conceptualising Marketing Communication in the New Marketing Paradigm
    Wilson F. Ozuem / Wilson FOzuem
    There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium. Despite growing interest, there is a dearth of research on the processual nature of communication...
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    37,02 €