LIBROS DEL AUTOR: wilson chew

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  • Building Brands in Asia
    Tim Andrews / Wilson Chew
    In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuin...
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    89,54 €