LIBROS DEL AUTOR: william k torres

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  • PROFITABLE STRATEGIES FOR BOTTOM MARKETS
    William K. Torres
    The purpose of this qualitative multiple case study was to explore how four Nigerian FMCG leaders developed and implemented successful strategies to operate profitably in BOP countries. Data were collected through semistructured interviews and from company website documents. Using data triangulation and thematic analysis, three key themes emerged: tailoring design and marketing...
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