LIBROS DEL AUTOR: wilko klaassen

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  • Direct Online Sales
    Wilko Klaassen
    Manufacturers of branded durable goods that use the internet to sell direct to the consumer may benefit from increased strategic advantage and financial performance, outweighing the ''channel conflict'' or negative sales cannibalization. The manufacturer is then able to more effectively balance channel control, strengthen the brand and establish direct consumer relations. An ad...
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    14,03 €