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LIBROS DEL AUTOR: wendy gillis

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How Customer Engagement and Customer Participation Affect Customer Satisfaction in the Professional Services Industry

Wendy Gillis

Abstract:Several studies have examined the relationship between customer participation and customer satisfaction of service delivery and provider (Lovelock and Young, 1979, Zeithaml, 1981, Mills & Morris, 1986, Benapudi and Leone, 2003, Chan, Yim, and Lam, 2010, and Wu, 2011). This research will establish a relationship between Customer Engagement, Customer Participation, and t...

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