LIBROS DEL AUTOR: wayne d hoyer

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  • The Comprehension and Miscomprehension of Print Communication
    Jacob Jacoby / Tim Jacoby / Wayne D. Hoyer
    First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension-pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and th...
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