LIBROS DEL AUTOR: wasib bin latif

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  • Brand Image in the Hotel Industry
    Wasib Bin Latif
    Strong brand image is an invaluable asset and organizations are giving continuous endeavor to build strong image for their goods and services. Likewise, marketing researchers are focusing on researches to find out ways to enhance brand image. In this study, Aaker’s Customer-Based Brand Equity Framework-1996, Keller’s Customer-Based Brand Equity Pyramid-2003 and Baker’s Corporat...
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    110,71 €