LIBROS DEL AUTOR: warren liu

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  • China Key Success Factors
    Warren Liu
    In this comprehensive analysis of doing business in China, veteran executive and educator Warren Liu examines what makes multinational companies succeed-or fail-in the world’s largest emerging market. Through detailed case studies of eight different industries, from automobiles to fast food, Liu distills the key factors that have driven success during China’s economic reforms s...
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    27,65 €