LIBROS DEL AUTOR: walter a r peeters

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  • Space Marketing
    W. Peeters / Walter A. R. Peeters
    Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps’ approach is proposed, covering the Product, Price,...
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    133,61 €