LIBROS DEL AUTOR: wagner kamakura

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  • Market Segmentation
    Michel Wedel / Wagner A. Kamakura
    Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation ...
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    367,00 €